Techtimize
TECHTIMIZE

AI-Native Engineering

Initializing AI stack…

Retail & E-CommerceCloud Architecture

10K concurrent users, zero Black Friday incidents

IndustryE-Commerce / Retail
Team6 engineers
Timeline10 weeks

The Challenge

A UK-based e-commerce retailer experienced checkout failures during a flash sale that hit 800 concurrent users — 10× their usual traffic. Their Node.js monolith on a single EC2 instance couldn't handle session state under load, resulting in lost carts, failed payments, and £180K in abandoned orders. With Black Friday 3 months away, they needed to guarantee 10,000 concurrent users with zero incidents.

The Solution

TECHTIMIZE re-architected the platform onto AWS ECS with auto-scaling, moved session state to Redis ElastiCache, and implemented CloudFront CDN for static assets and pre-rendered product pages. The checkout flow was extracted as an independent microservice with dedicated resources. Stripe webhook processing moved to an SQS queue with exponential backoff retries. k6 load tests validated 12,000 concurrent users before go-live.

Technology Stack

ReactNode.jsMongoDBRedisAWS CloudFrontStripeAWS ECSk6

Results

0
Peak Capacity
Concurrent users handled on Black Friday with no incidents
0
Page Load Time
Product page load time reduced from 4.2s to 1.3s via CloudFront
0
Black Friday Revenue
Revenue uplift vs. previous year attributed to zero checkout failures
0
Infrastructure Cost
Monthly AWS cost reduced via Reserved Instances and right-sizing

How We Delivered It

1
Load Testing & Bottleneck Analysis
Ran k6 load tests against production to identify exact failure points: session store saturation at 800 concurrent users.
2
Architecture Redesign
Designed ECS auto-scaling topology, Redis session layer, CloudFront CDN strategy, and SQS payment processing queue.
3
Checkout Microservice Extraction
Extracted checkout, cart, and payment processing into isolated ECS services with dedicated task definitions and auto-scaling.
4
Redis & CloudFront Implementation
Deployed ElastiCache Redis cluster for session state and configured CloudFront with S3 origins and custom cache policies.
5
Load Testing & Validation
Ran progressive k6 load tests from 1K to 12K concurrent users, resolving 3 bottlenecks discovered during testing.
6
Black Friday Monitoring
War room with real-time CloudWatch dashboards and PagerDuty alerts during the live Black Friday sale.
"Black Friday was our best ever — 9,847 concurrent users at peak, zero errors, and our operations team had the quietest Friday in company history. Worth every penny."
CTO
UK E-Commerce Retailer

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